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Case Descriptions
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| Associated Marketing Manufacturing Group
Case Study Description
This case was designed for Master’s level business administration students enrolled in a strategy or organization studies course. The Group was formed of a partnership of multiple manufacturing companies in the Miramichi to generate better success to win contracts than any one partner would on their own.
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| Bretech Engineering Ltd
Case Study Description
This case was designed for MBA students enrolled in a course dealing with strategic management issues. The overall theme of the case is how to manage growth from a small to medium size company. Secondary themes within the case include leadership/Management, Corporate Culture and Recruitment and Retention.
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| Covered Bridge Potato Chip Company
Case Study Description
This case was formulated for university undergraduate students in their fourth year of study or graduate students in an MBA program. It is appropriate for entrepreneurship, small business management, and strategic management courses. The case should be taught after students have been exposed to the basic concepts of entrepreneurship and family-owned businesses, marketing strategy, SWOT analysis, and growth strategies. This case is appropriate for a 75-90 minute class session.
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| Emera Inc
Case Study Description
The case chronicles Emera’s journey, results and lessons since its inception as a crown company through the time of privatization until 2009. This case was designed for MBA students enrolled in courses in Finance and Strategy.
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| Ganong Bros Ltd
Case Study Description
This case is designed for a management class which deals with company strategy. Discussion would include SWOT, decision making and survival in tough times, distribution challenges, and leveraging company capabilities, demonstrates the profound effect of external factors on an organization.
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| GreenNexxus
Case Study Description
The GreenNexxus teaching case describes the growth of an IT company from before its inception to its challenges three years later with global expansion. The case discusses the various IT products that emerged from GreenNexxus, and presents a number of new product strategies that the company is considering. This case was formulated for engineering undergraduate students in a first year strategy course or for graduate business students in a marketing course. The case is appropriate for a 90-minute class session.
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| Major Drilling Group International Inc
Case Study Description
The case discusses a New Brunswick based company in the metals and mining industry. The company’s weakening competitive advantage was going to be an important focus for the company CEO, Francis McGuire. However, McGuire’s worries did not end there. He also knew that the current labour shortage was going to be a major hurdle. The case covers the actions that the company was going to have to take in order to remedy these situations. No Teaching Note accompanies this case.
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| Measurand
Case Study Description
Now in his 60s, company founder Lee Danisch was thinking about retirement. While it took the entire team to develop the ideas into usable products, Danisch came up with the initial ideas. This had been the case since the beginning; Danisch’s creativity and imagination could not be quantified or explained, but it lay at the heart of Measurand’s success. Danisch’s thoughts about retirement forced him and his team to confront the one question they had been avoiding: Can you replace the ideas guy and if so, how? No Teaching Note accompanies this case.
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| Moosehead Breweries
Case Study Description
The reader considers the importance of tailoring succession plans to incumbents' unique talents and career interests and to the enterprise's needs and business model. The case is formulated for use in courses that cover Managerial selection, succession, leadership, Management development, Human resources management.
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| NB Federation of Snowmobile Clubs
Case Study Description
This case’s primary theme is on strategic planning for the long term for a non-profit entity. This case was designed for use at both a Master’s level business administration/public administration program and an upper level honours undergraduate program (HR/Management/Marketing concentration) for students enrolled in courses in strategic management, marketing management, human resources management or public policy development.
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| The New Brunswick Telephone Company(NBTel)
Case Study Description
The case documents the telecommunications industry’s shift from many monopolistic companies to an industry which allows for competition in all areas. In this environment, the NBTel case outlines how NBTel developed and implemented a strategy to prepare for this competition. This case is designed business administration students enrolled in a course focused on corporate strategies and analysis.
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| Savonnerie Olivier Soapery
Case Study Description
This case follows a manufacturer, distributor and retailer or handmade organic skin care products based in New Brunswick. This case was formulated for university undergraduate students in their fourth year of study or graduate students in a MBA program. It is appropriate for a strategic management course. The case should be taught after students have been exposed to Porter’s five forces model and value chain analysis, as well as Barney’s VRIO framework. This case is appropriate for a 90-minute class session.
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| Second Chance
Case Study Description
This case discusses an organization in Nova Scotia call the Second Chance Program (SCP), which was designed to develop leadership and entrepreneurial skills for youth in conflict with the law. This case applies to courses that discuss social entrepreneurship, scalability, funding for non-profits and performance measurement in an organization.
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